A decade of building brands that perform
From creative agency account rooms to owning Samsung's market digital budget — every step sharpened the same craft: turning attention into measurable growth. Tap any card to see the full story.
Samsung Electronics
Myanmar · Consumer TechLed the market's entire digital marketing function for four years — a team of 10+, the annual paid media budget, and flagship launches that grew online sales 150%.
- Managed 10+ marketers and designers plus media & creative agency partners across the annual digital plan.
- Owned the paid digital budget across Google Ads, TikTok, Meta and YouTube — delivering 150% online sales growth for flagship lines.
- Built full-funnel flagship launch campaigns connecting brand-building with direct response.
- Partnered with 3 banks, 3 telecoms, 2 major distributors and a leading eCommerce platform for creator and KOL-led launch moments.
- Oversaw the consumer eCommerce site — optimising paid search, affiliate and CRM with first-party data segmentation.
- Embedded a measurement culture, reporting ROI to regional leadership every cycle.
CB Bank
Banking & Financial ServicesCrossed to the client side in finance — devising digital strategy for key financial products and proving that engagement can drive lead generation.
- Devised digital marketing strategy for key financial products with performance tracked against clear KPIs.
- Led social content that lifted both engagement and lead generation.
- Partnered with product and sales teams on integrated promotional campaigns.
- Built strategic partnerships to extend brand reach.
Today Ogilvy
Advertising AgencyRan end-to-end digital campaigns for large-scale clients including Samsung — and proved the power of creator-led UGC with a 160% engagement lift.
- Owned strategy, execution and performance reporting for major client campaigns.
- Championed a creator-led UGC campaign on TikTok and Facebook that grew participation and engagement by 160%.
- Used social listening to drive a 1.3x improvement in positive brand sentiment.
Blink Agency
Digital & IntegratedStepped up to direct digital and integrated campaigns for major accounts including Samsung — leading teams from ideation through to execution.
- Directed digital and integrated campaigns for major accounts including Samsung.
- Led teams through ideation, planning and execution.
- Maintained strong client relationships across long-running accounts.
TBWA\Thailand
Bangkok, Thailand · Global NetworkAn international chapter at a global network agency in Bangkok — managing multi-channel campaigns as the primary client contact.
- Managed multi-channel campaigns end to end as primary client contact.
- Ensured on-brand communications and smooth delivery across markets.
- Absorbed the disruption-led culture of one of the world's most famous creative networks.
Blink Agency
Digital & IntegratedFirst taste of the Samsung account — plus Viber — contributing to 100% client retention and new business wins.
- Account management for Samsung and Viber.
- Contributed to 100% client retention.
- Supported new business with competitor and social analysis.
Azuri Creative
Creative AgencyWhere it all began — translating client needs into engaging campaign content alongside creative teams.
- Managed creative briefs from client need to campaign delivery.
- Collaborated with creative teams to craft engaging campaign content.
- Built the account-handling foundations everything since has stood on.
Education Journey
MSc Digital Marketing
Middlesex University · London, United Kingdom
StrategyAnalyticsUK MarketDiploma in IT
Nation Management College
Information Technology