Campaigns with stories worth telling

The Challenge

Launch a flagship device in a market crowded with aggressive challenger brands — where price-led rivals dominated share of voice and the online sales channel was still maturing.

The Approach

A full-funnel plan connecting brand-building with direct response: teaser-phase fame via creators and KOLs, launch-phase conversion via paid search, social commerce and affiliate, sustained by CRM and first-party data segmentation.

The Execution

• Owned the paid budget across Google Ads, TikTok, Meta and YouTube with in-flight optimisation.
• Activated partnerships with banks, telecoms and eCommerce platforms for launch amplification.
• Directed agency partners on creative and media through a single measurement framework.

The Results

• 150% growth in online sales for flagship product lines.
• ROI reported to regional leadership with pre/during/post campaign analysis.
• Learnings fed forward into the next planning cycle — compounding gains launch after launch.

The Challenge

Brand content alone was hitting a ceiling — audiences scrolled past polished ads. The brief: make the audience part of the campaign itself and shift how people felt about the brand, not just what they saw.

The Approach

A creator-led UGC mechanic on TikTok and Facebook: seed the format with relatable creators, lower the barrier to participation, and let social proof do the heavy lifting — with social listening steering the campaign in real time.

The Execution

• Recruited and briefed creators whose native style matched the platform culture.
• Designed a participation loop that made joining in easier than watching.
• Used social listening dashboards to iterate creative weekly.

The Results

• 160% growth in participation and engagement.
• 1.3x improvement in positive brand sentiment.
• A repeatable UGC playbook adopted for later campaigns.

The Challenge

Financial products are famously hard to make engaging on social — and harder still to attribute leads to. The bank needed digital strategy for key products with performance it could actually measure.

The Approach

A content strategy built backwards from lead generation: every post series mapped to a product goal and a KPI, with integrated campaigns co-built alongside product and sales teams.

The Execution

• Devised digital strategy for key financial products.
• Led social content production tuned for engagement and conversion.
• Built strategic partnerships to extend brand reach beyond owned channels.

The Results

• Lifted engagement and lead generation across key products.
• Performance reported against clear KPIs — building trust in digital internally.
• Integrated campaigns aligned marketing, product and sales.