This is Yan, a digital marketing professional who's spent 10+ years turning brand attention into business results across consumer tech and eCommerce, including four years leading Samsung's digital marketing in one of the world's most competitive smartphone markets.
Eight core competencies built across agency, banking and four years leading Samsung's market digital function.
Brand + direct response campaigns that connect awareness to conversion across the full funnel.
Hands-on with Google Ads, TikTok, Meta & YouTube — owning annual budgets and in-flight optimisation.
Creator, KOL and social platform partnerships that drive high-engagement launch moments.
Pre, during and post-campaign measurement culture, reporting ROI to regional leadership.
Consumer eCommerce sites, paid search, affiliate placements and CRM optimisation.
Leading and developing teams of 10+ marketers and designers to deliver annual plans.
Directing media and creative agency partners across planning, execution and evaluation.
Audience segmentation sharpened with first-party data for smarter targeting.
Owned Samsung's annual paid digital budget across Google Ads, TikTok, Meta & YouTube — delivering 150% growth in online sales for flagship product lines.
See the case study →Championed a creator-led UGC campaign on TikTok and Facebook that grew participation and engagement by 160%, with a 1.3x lift in positive brand sentiment.
See the case study →Built launch partnerships with 3 banks, 3 telecoms, 2 major distributors and a leading eCommerce platform to amplify awareness at scale.
Explore the journey →